The Language of Persuasion

 

The language of persuasion is used by writers to influence the way in which a person may think or act.

Common with Argument – (persuasion can be achieved by argument)

  • Use of concrete examples /illustrations
  • Some objective evidence given
  • Similar language techniques                e.g. rhetorical questions

Uses

  • Speeches
  • Religious sermons
  • Informal talks advertising
  • Dvd covers
  • Letters to newspapers
  • Posters
  • Press releases
  • Letters to accompany C.V.
  • Brochures
  • Magazines

Audience

-          Consider your audience

  • School children
  • Adults
  • Parents
  • Students
  • Political activists

Appeal to emotions (persuasion can be achieved by appealing to the emotions)

  • Words and images – emotional effect – emotive vocabulary
  • Manipulate audience
  • Poetic techniques  - ( Alliteration, visual imagery, metaphors etc. )
  • Appeal to the hopes of the audience

Persuasive Techniques

  • Rhetorical questions (device)
  • Repetition (hallmark)
  • Quotations (to impress)
  • Presentation of facts (authority)
  • Personal anecdotes (personalise)
  • Suggestion (reverse psychology )
  • Statistics (authority)
  • Imperatives and commands (demand action)
  • Rhyming (movement)
  • Buzzwords (to impress)
  • Humour (once you have their attention…)

Adopt a tone

  • Always authoritative
  • Humorous tone
  • Ironic tone
  • Satirical tone
  • Didactic tone (to teach, imperative, must)
  • Oratorical tone

Rules

  • Know your audience
  • Know your subject
  • State purpose clearly and confidently
  • Appeal to emotions
  • Use persuasive techniques
  • Establish the correct tone with audience

Remember

  • Avoid sweeping statements
  • Avoid aggressive or bitter tone
  • Avoid unsupported statements
  • Don’t distort the truth

 

 

 

Leave a Reply

Your email address will not be published.